brewhaa.blogg.se - 22 immutable laws of marketing brand name

For example, when you think of the word “soda,” there will always be one brand that comes to your mind first. The Law of Exclusivity: “Two companies cannot own the same word in the prospect’s mind.” On the same note, only one company will call this word to mind.The Law of Focus: “The most powerful concept in marketing is owning a word in the prospect’s mind.” To put it simply, you know you’ve reached success when the name of your company immediately conjures an image of your product or service in your customers’ minds, and vice versa.

Is Kleenex really better than other facial tissues on the market? Or is it just perceived as such due to brand recognition?

The Law of Perception: “Marketing is not a battle of products, it’s a battle of perceptions.” When it comes down to marketing best practices, it’s not about being the best.

While it wasn’t the first smartphone ever created, Apple has managed to cement its position at the forefront of consumer perception.

The Law of the Mind: “It’s better to be first in the mind than to be first in the marketplace.” Think about it: when you think of smartphones, the iPhone immediately comes to mind.

Here are 8 of the marketing best practices that the authors discuss.

While there’s value in all 22 of the marketing laws they mentioned, I have a few favorites that are particularly useful to the clients I work with. In this book, they cover 22 laws that can help business owners change their perspective about their marketing practices. Trout and Ries are marketing strategists whose work is simple and straightforward to understand and implement.

Some of my favorite marketing authors are Jack Trout and Al Ries, the writing team behind The 22 Immutable Laws of Marketing.